SAM McELWEE...
is a London-based commercial and advertising photographer working across portrait, lifestyle and motion campaigns. His work focuses on casting driven storytelling, controlled lighting and brand world-building for global agencies and clients.
Sam’s roots are in rural Australia and he now works from his base in London. Whether photographing Lionel Richie on stage or spending the day with the awe-inspiring Erica from Surbiton, every subject is treated as a career highlight.
Uncovering the character of the people who sit for him, and making them feel instantly at ease, is central to his portraiture. Whether up to his chest in the freezing Icelandic ocean in minus-18 wind chill or working through blistering heat, Sam finds humour in every situation, a quality that runs through much of his work.
Alongside ongoing personal projects, he approaches every commercial brief with the same energy and dedication, following his love of photography wherever it takes him.
REPRESENTATION:
Prints are available on request: sam@samuelmcelwee.com
Selected Clients:
NBC Universal Peacock, The Guardian, Butternut Box, Amazon Prime, Maltesers, Facebook, Visit Britain, Becoming X Foundation, Bombay Sapphire, Knorr, Johnnie Walker, HBO, Adidas, Royal Mail, Unilever, Costa Coffee, Nandos, Radox, IBM, 3M, Shure, The Starlight Foundation, The Climate Coalition, Bloodwise UK, Age Uk.
Awards:
Shortlist - Advertising: Production Paradise 2025
Shortlist - Celebrity: Production Paradise 2025
Shortlist - People & Lifestyle: Production Paradise 2025
Winner - British Journal of Photography Portrait of Britain 2018